What I can help with
Three things I do well.
All of them hands-on.
I don't hand you a report and disappear. Every engagement ends when the work is working — and you understand it well enough to run it without me.
IoT & Technology Advisory
You've inherited IoT complexity — or you're building it from scratch. Before you spend on the wrong thing, let's map what you actually need. I help with architecture decisions, vendor selection, and hands-on execution. I stay until it's running — not until the slide deck is done.
Advisory + ExecutionSales, Built & Run
Your sales process lives in someone's head — or doesn't exist yet. I build the process, configure the CRM, run early pipeline, and where it makes sense, set up the partner ecosystem that scales it. This isn't consulting. I do the actual selling until you have the system and the muscle to run it yourself.
Workspace Conversion
You have underused commercial space and a real opportunity to make it generate revenue. I handle the full technology and operational readiness — network infrastructure, access control, booking systems, and vendor management — from plan to working space.
Tech + Ops ReadinessHow I work
No templates.
No disappearing acts.
Every engagement starts with a real conversation — not a requirements document or a demo. I need to understand your business before I say anything about technology or sales.
Conversation first
We talk about your business — not your technology. What's working, what isn't, where the money is going and where it's leaking. No agenda. No pitch.
Honest diagnosis
I tell you what I see — plainly, and early. If something needs to change before we can move forward, I say that first. I don't polish what needs fixing just to keep an engagement going.
In it with you — doing the work
I don't hand over a document and call it done. Depending on the engagement, that means configuring the CRM myself, making the calls, building the pipeline, or standing up the system. Fixed scope always — no open-ended retainers that drift. The engagement ends when the work is working.
The rarest thing in business isn't good technology.
It's a partner who understands both the technology
and the business it has to serve.
Track record
Not credentials.
What I've actually done.
25+ years across industries that don't forgive mistakes — energy, manufacturing, financial services, nonprofits, and startups. Here's the short version.
14 years in Cisco sales roles — SE, Enterprise Account Manager, IoT Product Sales Specialist. Real quota. Cold calls. Forecast reviews. Deals won and deals lost. That's where the judgment comes from.
Cisco Systems · 2008–2022
Scaled a global IoT practice from $225M to $750M across enterprise, commercial, and public-sector markets.
Cisco Systems · Global · 7 years
Onboarded 75+ OT partners across manufacturing, automation, and robotics — generating $50M+ in new bookings.
Cisco Systems · Global IoT Partnerships
Built CRM systems and sales processes from zero — for a nonprofit, a data consultancy, and an early-stage startup. All three had nothing before. All three had a working pipeline after.
Recent engagements · DC area & beyond
Developed full technology and operations readiness to convert commercial real estate into shared productive workspace.
Recent engagement · Mid-Atlantic
Energy, utilities, manufacturing, financial services, nonprofits, and startups. Complex problems in long-cycle environments.
Fannie Mae · Cisco · SMB & Nonprofit engagements
Board Member, Travelers Aid International — supporting travelers in crisis across the US and globally.
travelersaid.org
Who I am
I left the corporate track to do the work I'm actually good at.
My name is Sri. I spent 14 years carrying a quota at Cisco — starting as a Sales Engineer, moving to Enterprise Account Manager covering energy and utilities, then building and leading the IoT sales and partnerships business globally. That means cold calls, forecast reviews every Monday, deals that took 18 months to close, and deals that fell apart on the last call. I know what real selling looks like from the inside.
Before that, I ran network engineering at Fannie Mae. After Cisco, I took everything I'd learned into smaller businesses — building first-ever sales processes for startups and nonprofits that had none. That's where I found the gap nobody was filling: SMBs, founders, and nonprofits who need sales built and run — not advised on.
What 25+ years taught me: the technology is rarely the problem. The problem is usually the thinking behind it — wrong sequence, wrong tool for the moment, or nobody who understands both sides well enough to bridge them. Most people who advise on sales have never carried a bag. I have.
I work with a small number of clients at a time. Not because I can't take on more — because depth is the point. I'd rather do three things well than ten things adequately.
If you're looking for a real partner — someone who stays until it works and tells you the truth along the way — let's talk.
Let's start with
a conversation.
Tell me what's happening in your business. I'll tell you what I see — and whether I can help. No pitch. No pressure. Just an honest conversation.